There are many related literatures that defined and identified knowledge and skills required specifically for event managers by many researchers (Perry et al., 1996; Getz, 2002 & Silvers et al., 2006) and generic event management models proposed, including ‘project management’ strategies in an event context (Getz, 2007). Yet, knowledge and information gaps still exist in relation to identifying what appropriate specific types of events is need for a marketing strategy and even in social events. In reality, there are real gaps in identifying event format that is appropriate and in social events for ways to maximize and save resources.
We tried dissecting all available related materials and compressed it to a more friendly, usable context. We defined the bare essentials that will help you start and get the basic knowledge in events management and update yourself to have a sustainable set of event management skills and event business. It is our objective to be of help to you and to all other individuals and organizations who are in the field of events.
Event is defined in many ways but the ones from famous authors defined it as: “Events are temporary occurrences …They have a finite length, and for planned events this is usually fixed and publicized.” (Getz 1997, p 4), Getz (1997)further comments that “events are transient, and every event is a unique blending of its duration, setting, management, and people”. (Goldblatt, 2005) “A unique moment in time celebrated with ceremony and ritual to satisfy specific needs.”
In our quest to help you get ahead, we tried to add few pages on management and leadership. Leadership as a skill is needed not only to lead a team (suppliers, event staff, other stake holders, etc.) we need it first and foremost to lead ourselves. Goldblatt (2005) highlights six qualities of leading event management leaders, with integrity being highlighted as paramount, followed by confidence and persistence, collaboration, problem solving, communications skills and vision.
A number of books focus on events planning and management, including Getz (2005), Goldblatt (2005), O’Toole and Mikolaitis (2002), Shone and Parry (2004), Silvers (2004b), Tassiopoulos (ed) (2000), Van Der Wagen and Carlos (2005) and Watt (1998), with Donald Getz and Joe Goldblatt generally acknowledged as the pioneers of the subject. Building on the growth in interest and number of courses studying the subject, two dedicated series of events books are available, The Wiley Event Management Series (edited by Dr Joe Goldblatt, published by John Wiley & Sons, Inc, Hoboken, New Jersey) and the Events Management Series (edited by Glenn Bowdin, Professor Donald Getz and Professor Conrad Lashley, published by Elsevier Butterworth-Heinemann, Oxford).